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The Reseller’s Guide to Keepa
Using Amazon Sales History to Make
Smart Sourcing Decisions
Have you ever wondered what it would be like to buy inventory that almost always sells quickly? Do you ever get frustrated because it seems like by the time your inventory arrives at Amazon, your competition has “tanked” the price and you’re not able to sell your inventory at the prices you wanted? If it seems like your Amazon sourcing is more of a gamble than a sure thing, then this course is for you.
The Problem
Slow sales… or worse: no sales!
Competitors always “tanking” prices.
Items you thought would sell quickly but just sat in a FBA warehouse for months.
Not finding enough inventory that sells fast.
Everything looked awesome when you first sourced these items, but now the prices dropped and the profits are gone.
You feel like you wasted money buying bad inventory.
You just wish items sold faster and for the price which you expect them to sell.
The Discovery
I discovered three truths to be the root cause of the above problems.
Truth #1 – The sales rank of items on Amazon are constantly changing (about 24 times a day).
Truth #2 – The prices on Amazon are constantly changing (over 2.5 million times a day).
Truth #3 – There is a tool called Keepa that displays the price history, sales rank history, and more. Now it's possible to look into the past to better predict future sales and prices - but only if you know how to read the data (don't worry, I can help with that).
The Solution
I finally figured out what was going wrong! When I was sourcing for inventory, I was making all of my sourcing decisions based on that day’s sales ranks and that day’s pricing. Why I would ever expect those items to keep the same high prices and low sales ranks by the time I bought them, prepped them, and sent them off to Amazon is beyond me.
Then, I discovered Keepa.
Keepa is a tool that tracks, stores, and displays the data from the pricing and sales rank history for almost every item being
sold on Amazon. Now when I’m sourcing for inventory via retail arbitrage, online arbitrage, and even wholesale, I take a few extra seconds and check the Keepa data and make a much smarter sourcing decision. By using Keepa, I almost never buy an item where the price “tanks,” and if I do, I know that the price will recover fairly quickly.
The Results
After using the price and sales rank history data from Keepa to make better sourcing decisions, I’ve been able to:
How is this possible? I finally took the Keepa data more seriously and was able to make much smarter sourcing decisions. I also began to discover that sales rank and pricing history was only the tip of the iceberg of the data from Keepa to help you make better overall decisions in your Amazon FBA business. Discovering everything Keepa has to offer totally transformed my Amazon FBA business and was a key factor in how I’ve been able to turn part-time hours into a full-time income with Amazon.
Free Video Lesson #1 – Introduction
Free Video Lesson #2 – Why You Need Keepa
What To Expect
The Reseller’s Guide to Keepa is an online video course that will walk you through how to use Keepa to make smart sourcing decisions.
Scroll inside the box below for
the table of contents:
The Reseller's Guide to Keepa
Table of Contents
MODULE 1 - A STRONG FOUNDATION
01 - How Keepa Revolutionized my Amazon Business
02 - Why Keepa?
03 - What is Sales Rank? (SCROLL FOR MORE)
04 - What is a Good Sales Rank?
05 - Intro to the Keepa Website
MODULE 2 - READING KEEPA PRICE GRAPHS
06 - Price History Graphs
07 - Price History Shapes (diamonds, triangles, and squares... oh my)
MODULE 3 - READING KEEPA SALES RANK GRAPHS
08 - Sales Rank History
09 - Counting Sales on a Keepa Graph
10 - Keepa Glitches
MODULE 4 - GAME CHANGING DATA
11 - Hidden Gold in the Keepa Statistics Chart
12 - How to Properly use a Sales Rank Chart
13 - Know Your Competition with Keepa's Historical Data
14 - The Keepa Data Tab
MODULE 5 - ADDING KEEPA TO YOUR TOOLS
15 - Adding Keepa Graphs to Amazon Product Pages
16 - Adding Keepa Graphs to Scoutify and InventoryLab
MODULE 6 - PRICING WITH KEEPA
17 - Using Keepa for Profitable Pricing Strategies
18 - Using Keepa for Repricing Strategies
MODULE 7 - ADVANCED KEEPA SKILLS
19 - Keepa and Parent/Child Variations
20 - The "Hidden" Keepa Graph Options
21 - Keepa Tracking - Set up Keepa to Notify You of Items to Buy to Sell on Amazon
22 - Using Keepa for Buying/Selling Used Items
MODULE 8 - SEASONAL STRATEGIES
23 - Seasonal Sourcing
24 - Seasonal Pricing
25 - Q4 Keepa Strategies
26 - Using Keepa to Know Which Items Amazon Deems as Meltable
MODULE 9 - ADVANCED KEEPA STRATEGIES
27 - How to Compete Against Amazon (and Win)
28 - Using Keepa Deals to Find Profitable Items
29 - Keepa "Great Deal" Notifications
30 - How Deep to Go on a Buy
31 - How to Avoid Price Tanking
MODULE 10 - FINISHING STRONG
32 - Overcoming Analysis Paralysis
33 - The Keepa Mindset Shift
34 - Conclusion - What's Next For You!
How Much is Smart Sourcing Worth to You?
The Reseller’s Guide to Keepa is a one time charge of only $347. With 34 laser-focused training videos, as well as 5 game-changing bonuses, this guide is a bargain when you think about the time and money you will save by making smarter and more profitable sourcing decisions
Imagine not having to remove inventory that never sells… Image not having to reprice a huge chunk of your inventory every month… Imagine finding inventory that actually sells at the price you list it for… Imagine the increased profits with items selling faster than ever before.
This course is filled with everything I know about how to make the most out of the Keepa data. Plus, when you get the course, you’ll be automatically enrolled into the lifetime ownership program. This means that every time we update the course, you’ll get the updates for free.
Bonus Material – Not only do you get the The Reseller’s Guide to Keepa video course, but you also get these 5 valuable bonuses at no extra charge.
VIDEO – Using Keepa to Create a Fast Turn Snowball – I’ll teach you how you can use Keepa to create a snowball effect with your Amazon FBA profits. You might only have a small amount of capital right now, but if you use Keepa the right way, then you can experience sales and profits that grow month after month and year after year. This video alone might give you what you need to finally break through to the next level.
Sales Rank Chart – Having access to the most up-to-date sales rank chart is vital for knowing whether a sales rank number is considered good or bad. Sales rank numbers are not all the same. A 500,000 sales rank in Books is pretty good, while a 500,000 sales rank in Toys is horrible. This chart breaks down each major Amazon product category and shows you not only how many items are currently in each category, but the breakdown of what numbers fall into the top 1%, 5%, and 10%. This is a vital tool for making smart sourcing decisions.
My Sales Rank Comfort Zones – In the course, I teach you that each product category on Amazon has its own “personality” and that I don’t treat them all the same way when it comes to sourcing. When I source for inventory, I usually will not buy an item where the average sales rank is higher than my current comfort zone level. With this printable bonus, I’ll share with you the sales rank zones where I am most comfortable when it comes to making the best sourcing decision on items I feel will sell quickly enough for me.
VIDEO – No Keepa Data? No Problem – Sometimes Keepa goes down for website maintenance… Or sometimes there is a rare glitch where Keepa is not working correctly. How do you react when Keepa goes down while you’re out sourcing? In this bonus video, I’ll show you what I do and my exact thought process to continue making smart sourcing decisions for my Amazon FBA business when Keepa is down.
VIDEO - Keepa Updates - Keepa is an awesome program that's always looking to find new ways to make the tool even better. Sometimes the Keepa updates are small changes, but at other times the changes are big. In this bonus, I'll break down Keepa biggest and latest updates. Each time Keepa updates their program in a big way, I'll add more updated training for you for FREE. That's all part of the lifetime ownership program that comes with your enrollment in this course.
Reviews & Testimonials
If The Reseller’s Guide to Keepa had been available when I first started selling on Amazon, it would have saved me countless hours, dollars, and a whole bunch of self-doubt! Stephen’s comprehensive guide provides detailed lessons in easily-digestible chunks and is full of real-life examples. The information covered in the video training offers a solid tutorial on how to use Keepa to improve the quality of your buying decisions. The course reinforced some things that I had already learned, taught me a few things I didn’t know, and gave me a definite confidence boost in using these tools to make better buying decisions!
Staci Michalicek
It took a little over a year, but thanks to The Reseller’s Guide to Keepa, we finally passed the 100k in sales mark! Thanks to this course, we have steadily stayed well over the 30% profit margin level all year long. Investing in this course was the best money we ever spent. We literally could not do FBA without what we learned in the course. With The Reseller’s Guide to Keepa, Amazon is much easier and much more profitable
Michael Jeffers
I really liked the video course The Reseller’s Guide to Keepa. It’s a very detailed review, how-to, how to use, how to deal with all types of issues course. It’s an all around good guide on how to use Keepa properly, and addresses the usual and unusual situations that every reseller runs into, what they mean, and how to use the data to make better and smarter buying decisions
Bob Willey
The Reseller’s Guide to Keepa is an awesome course on a very important tool. Back when I started eCommerce, I barely understood sales rank, and sites like Keepa did not exist. I learned by making mistakes which was pretty costly. This course will give you a great jumpstart in using this tool and being able to analyze the supply/demand/price scenario on a given product. Effectively using Keepa should shorten your learning curve and help you use your cash more effectively and help you avoid costly mistakes. This course is a major asset to Amazon sellers.
Brian Vienneau
If looking at a Keepa chart makes your eyes cross, then this course is the resource you’ve been looking for! Stephen breaks each part of Keepa down to help you better analyze each and every product you buy. The Reseller’s Guide to Keepa course is not to be missed for Amazon sellers looking to move their businesses forward by making smarter sourcing decisions
Amy Feierman
The Reseller’s Guide to Keepa is a fantastic resource for the experienced and novice sellers alike! I have been underutilizing Keepa for years, but thanks to Stephen’s course our sourcing team will have a much more focused approach. This book is a very “Nuts and Bolts” look at the indispensable program that is Keepa. Never heard of and Keepa before? Buy this course. The mindset behind finding the Average Sales Rank was worth the price of the book alone!
Bryan Young
Stephen has done it again! This is without a doubt the most comprehensive and detailed look at the Keepa program & extension that I have ever seen! Not only does it show you how to effectively use this resource, but includes multiple examples on how to implement better buying strategies by using the data. I highly recommend this video training to anyone that is unfamiliar with how to use these tools or anyone that could use real world examples to help with their inventory sourcing
Jay Bayne
The Reseller’s Guide to Keepa is THE TEXTBOOK on Keepa! Every single detail is examined and explained with examples, photos, and video. From sales rank to price alerts, this covers it ALL. No doubt this course will save me from making bad buying decisions AND make me more money immediately. That’s what I call a WIN!
Staci Risher
I loved going through The Reseller’s Guide to Keepa course! I like how the videos are short, yet informative. Even though I have been sourcing on Amazon for the last 5 years, I am continually learning. This video series opened up my eyes to new ideas on product selection! Thanks Stephen for an awesome course!
Joy Packard
Who is Stephen Smotherman?
I’m Stephen Smotherman, and I’ve been selling online since 1998 and on Amazon since 2011. I currently make a full-time income (working only part-time hours) selling via Fulfillment by Amazon. With my FBA income, I’m able to support my wife and boys and only work when I want to work. I truly love helping other
FBA sellers, so I decided to share my most popular teachings with you to help you better grow your Amazon FBA business.
In this course, you’ll get the exact step-by-step strategies that my coaching students would pay $500 an hour for me to teach them. But you don’t have to spend thousands of dollars to learn the right way to find and buy the right inventory items to sell on Amazon. Instead, you can get it all in this 5+ hour game-changing course for only one payment of $347.
Q – I’m a brand new seller on Amazon. Will the content in this course be over my head?
A – Not at all. In The Reseller’s Guide to Keepa, I explain exactly what to do with step-by-step, easy-to-understand video walkthroughs for all that Keepa has to offer. You’ll also get some advanced tips to help you move beyond a beginner in your Amazon FBA business. Now, if you're so brand new that you don't even understand the basics of selling on Amazon, then you first need to enroll in our JumpStart Amazon course to get a solid foundation of how to sell on Amazon. After that course you'll be ready for The Reseller's Guide to Keepa.
Q – I’m not in the US, is The Reseller’s Guide to a Keepa going to work for me in _________? (Canada, the UK, etc.)
A – While most of the examples in this course deal with using Keepa to make more money via selling on Amazon.com in the US, Keepa also tracks and graphs data from around the world. Currently, Keepa also tracks the data from Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, Japan, and India… with more countries planned to join them. With Keepa, you can also set your language and currency preferences.
Q – Do I need to buy anything else to make the most of this course?
A – Yes and no. The actual Keepa program has both a free and a paid plan. The free plan gives you about 40% of the data that we break down in this course while the paid data subscription delivers the other 60%. But to be honest with you, the data in the paid subscription is the most important and vital data you’re going to need to make the best decisions for your Amazon business. The paid Keepa subscription is super affordable in when you think about to how well the Keepa data helps you make more profits on Amazon. For more details about the Keepa paid subscription plan, you can click here.
Q – If the Keepa course is ever updated, will I have to buy the course again?
A – No way! This video course comes with lifetime ownership. That means if we ever update the course, add a new bonus, upload new walkthrough videos, or any type of update, you’ll get all the updates at no charge – for life! In fact this edition of the course is version 2.3, and everyone who purchased the previous versions automatically gets the current version for free.
Q – I’ve been selling on Amazon for a long time and feel like I already understand most of what Keepa has to offer. Will the content in this course benefit me?
A – Congrats on your understanding of Keepa and your success with Amazon! With over 30 videos (around 5 hours of video training)… there are bound to be some major aspects of the course that will be brand new to you. Each aspect is worth hundreds to learn and implment in your Amazon business. You’ll also probably be reminded of some things you should be doing, but have not started yet.
More Reviews & Testimonials
In The Reseller’s Guide to Keepa, Stephen goes deep into the details of how to use Keepa for your Amazon FBA business. He covers everything you need to know about how to use this tool to make smarter sourcing decisions. I think every seller should have Keepa in their arsenal – and Stephen breaks it down and makes it easy to understand! Stephen covers it all, everything from reading the charts, seasonal sourcing, and the power of The Fast Turn Snowball. If you want to learn how to make smarter sourcing decisions in your Amazon FBA business then this is the perfect course for you!
Britni Ross
This course is an eye-opener to the detail available in Keepa for successfully evaluating inventory purchases to resell on Amazon. With abundant examples, pictures, explanations and graphics, this course is straightforward, understandable and actionable. Not only will you learn the “how-to” aspects of using Keepa, but you also get wise counsel from a successful seller who has been there and understands the importance of putting all of this into proper perspective. Hint! Don’t miss the video on Mindset Shift!
Cynthia Orie
Understanding the strategies in The Reseller’s Guide to Keepa will help you make better buying decisions, increasing your revenue and profits. Stephen does a great job systematically laying out the information, as well as explaining the thought process behind the concepts shared. A great resource for new and veteran Amazon sellers alike with plenty of golden nuggets to be found
Michael Good
The Reseller’s Guide to Keepa is an invaluable course for both beginners and experienced sellers alike. Stephen thoroughly walks you through Keepa; an absolutely crucial tool for making smart sourcing decisions. Seasonal sourcing and pricing, Q4 planning, zero sales rank sourcing, competing with Amazon, it’s all covered. Stephen literally thought of everything! This course will change the way you look at inventory and will make you better, smarter and more efficient at sourcing for your Amazon business all year round.
Heather Moody
Wow! I loved this course. Keepa had always confused me, but not anymore. Now, I really look forward to using these strategies to improve my bottom line. I will never source the same way again. After watching the video on counting sales, I now look at potential inventory in a whole new way. After watching these videos, I am reinvigorated about my FBA sourcing. The Fast Turn Snowball is exciting, and makes a lot of sense. The Keepa screenshots in the videos are super helpful and go a long way towards helping make sense of all the strategies and ideas that Stephen talks about in the course. The course has solved a big mystery for me about sourcing. I have bought items with great sales ranks in the past, only to have them sit in the warehouse. This course explains why and will help me to avoid this problem in the future
Diana Jenks
The Reseller’s Guide to Keepa is an invaluable resource for those who are new to Keepa. Before taking this course I have never used Keepa. I tried to figure it out on my own, but soon realized that I would need something to help me learn how to accurately utilize this awesome tool. This video course is an invaluable resource as I learn to navigate Keepa in order to continue to grow my business. I am very busy and the video series is perfect! Thanks for taking the time to make these!
Matthew Turner
In The Reseller’s Guide to Keepa, Stephen takes you step by step through the entire process of exactly how to use Keepa. He covers every aspect and makes it clear and easy to understand. Whether you are new to selling on Amazon or a long time veteran, there is something for everyone to learn. I just wish I had read this when I first started selling on Amazon.
Stacy Dodson
In true “Full-Time FBA” form, Stephen Smotherman has nailed a big and important topic. The Reseller’s Guide to Keepa explains how to successfully use Keepa as a tool that is critical for sellers to understand and incorporate for the long term success of their business. Whether you are a new seller or seasoned seller, the clear language, excellent graphics and step by step explanation of the multiple ways to use these tools in improving your sourcing decisions will help you hit even more “homeruns” in your Amazon FBA business. I have been using Keepa for over 3 years and yet still learned some eye-opening information – thanks to Stephen!
Deirdre Harter
If you want to better utilize Keepa for better sourcing decisions, I highly recommend this course. Stephen starts with the basics of Keepa and then explores deeper with the detailed information that the website provides for the Amazon seller. He not only provides examples of how to read the Keepa graphs, but then challenges the viewer to test and check themselves. Stephen also uses real life examples of sourcing decisions in which Amazon sellers can easily relate.
Tracey Young
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