Podcast Episode 242 – Should You Create Your Own Amazon Product Pages?

Have you ever considered creating product pages to add to the Amazon catalog? As a general rule, we at Full-Time FBA prefer not to create product pages; instead, we source inventory that already has a proven track record of selling consistently for good products on Amazon.

However, we know that sometimes the occasion does present itself where a third-party seller might need to create a new product detail page. In today’s episode we will cover the reasons why you might need to create a product page and the best practices for doing so.

Listen on the podcast player below.

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Key points from Episode 242:

• The difference between a “product page” and a “listing” or “offer” in Amazon lingo.
• The importance of balancing the risk of creating a new product page with the assurance of selling items with a proven Keepa history.
• Reasons you might need to create a product listing: brand owner, wholesale relationship, bundle creation.
• Always check for duplicate product pages, including with out-of-stock inventory.
• Make sure you’re familiar with the Amazon guidelines for creating new product pages.
• Outsource the creation of product pages to save yourself time and headache.

Links and resources mentioned in this episode:

• How to Check for Out of Stock Inventory on Amazon
• Amazon Guidelines (search for “product detail page rules”)
• Solutions 4 Ecommerce – Our recommended account management service
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• Keepa
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