Podcast Episode 279 – What's Working and What's Not for Wholesale in 2025

Selling via wholesale on Amazon has changed… it’s just not the same as a few years ago. For that reason, today, we’re talking all things wholesale sourcing in 2025—what’s working, what’s not, and how you can stay ahead of the game.

If you’ve ever felt like wholesale is getting harder, you’re not alone. The good news? The right strategies can still make it a game-changer for your Amazon business. In this episode, we’ll break down the key mistakes to avoid and the smart moves that will set you apart. Plus, stick around to the end for details on our free upcoming wholesale focused workshop that could be the turning point in your wholesale journey!

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Key points from Episode 279:

What’s NOT working in 2025:

Half-hearted attempts at wholesale sourcing without a solid strategy.
Relying on “easy access” wholesale sites with no barriers to entry.
Chasing after wholesale suppliers that say “yes” too easily.

What IS working in 2025:

Taking a professional, systematic approach to wholesale sourcing.
Turning rejection into opportunity.
Building real relationships with suppliers—personal interactions, professionalism, and long-term trust matter more than ever.
Following MAP policies and respecting brand guidelines in order to build trust.
Leveraging references—strong relationships with existing suppliers can help you secure even better accounts.

Links and resources mentioned in this episode:

Register for our FREE wholesale workshop and learn the latest in wholesale sourcing for Amazon
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